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  • Writer's pictureGail Montgomery

"Thrive Talkin' with Ryan Tacke - The Evolution of Benefits and a Culture of Innovation in 2024"

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In the ever-evolving landscape of employee benefits and workplace culture, ThrivePass emerges as a game-changer.

In a recent conversation with Ryan Tacke, the dynamic CEO of ThrivePass, we gained profound insights into the company's journey, unique offerings, and its vision for 2024.

An Holistic Approach to Employee Benefits

Ryan began by illuminating ThrivePass's core identity. Positioned as a B2B technology company, ThrivePass provides Software as a Service (SaaS) technology and administrative services. Initially focusing on gym reimbursement, the company has transformed into a comprehensive well-being platform. Its offerings span pre-tax benefits, COBRA administration, and unique lifestyle accounts.

Key Takeaways:

  • International Presence: ThrivePass serves employer clients and their employees in 47 countries, with plans for further expansion in 2024.

  • Evolution in Benefits: From gym reimbursements to diverse lifestyle benefits, ThrivePass adapts to the changing needs of employees.

Crafting ThrivePass's Unique Identity

Ryan shed light on the distinct composition of ThrivePass's team – a fusion of industry veterans and those with no prior employee benefits experience. This unique collaboration results in a tech platform that challenges traditional norms, pushing the boundaries of user-focused experiences.

Key Takeaways:

  • Industry Veterans and Fresh Perspectives: ThrivePass combines the knowledge of industry veterans with the fresh perspectives of team members new to the employee benefits landscape.

  • Innovation through Collaboration: The blend of experiences fosters innovation, making employee benefits more user-centric.

From Gym Memberships to Personal Expression

The conversation delved into ThrivePass's evolution from a gym reimbursement platform to a holistic well-being platform. Lifestyle benefits have expanded to include stipends for music subscriptions, remote work support, diversity training, and even personal expression like piercings and tattoos.

Key Takeaways:

  • Adapting to Diverse Needs: ThrivePass recognizes the diverse preferences of employees, offering benefits that go beyond traditional norms.

  • Cultural Impact: Employers leverage ThrivePass's platform to align benefits with cultural goals, creating a positive impact on workplace culture.

The Importance of Soft Skills in Building Great Teams

Ryan emphasized the critical role of company culture and the softer skills required for building exceptional teams. ThrivePass lives its values – courageous, authentic, resourceful, and excellence – with a unique recognition system using CareBears.

Key Takeaways:

  • Living Company Values: ThrivePass's culture is not just a set of values but a daily lived experience, creating a positive work environment.

  • Recognition and Accountability: The company values accountability infused into co-accountability, promoting a culture of recognition.

Addressing Challenges in a Remote Work Environment

With the shift to remote work, Ryan highlighted the challenges in maintaining a strong culture. ThrivePass focuses on hyper-personalization, meeting employees where they are. The discussion also touched on engaging employees across different generations.

Key Takeaways:

  • Hyper-Personalization: ThrivePass adapts experiences to meet employees' varying preferences and needs.

  • Generational Considerations: The platform acknowledges and addresses the diverse preferences of different generations in the workforce.

2024 - Personalization and Team Development

Looking ahead to 2024, ThrivePass plans to double down on creating personalized experiences throughout the entire benefits journey. Ryan expressed excitement about team development and spending quality time with family, including new grandbabies.

Key Takeaways:

  • Future Focus: ThrivePass envisions a future where personalization takes center stage in employee benefits.

  • Team Development: Ryan looks forward to elevating his team's capabilities and nurturing their career growth.

Conclusion: ThrivePass, under the leadership of Ryan Tacke, stands as a beacon of innovation in the employee benefits landscape. By embracing change, fostering a unique team dynamic, and redefining lifestyle benefits, ThrivePass exemplifies a forward-thinking approach that transcends traditional norms. As the company sets its sights on 2024, the promise of hyper-personalization and continued team development positions ThrivePass as a trailblazer in the realm of employee well-being and workplace culture.



ThrivePass is a rapidly growing technology company dedicated to innovating the world of employee benefits. Their holistic benefits suite creates experiences that support employee wellbeing throughout the employment lifecycle. To that end, they empower employees to thrive​ through exceptional service and​ innovative benefits technology.


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