The Book

The Book

Need your teams to come up with that “next big thing?”  Want to infuse or perpetuate a culture of innovation? Follow along with these two dynamic authors as they take you through Brain Disruption, one of the most engaging and powerful methods to getting individuals, teams and organizations to step up and solve problems. Steeped in the world of improv comedy, this no-nonsense guide provides a window into the neuroscience behind creativity and idea generation. Filled with exercises and activities, you’ll be able to apply the lessons in this book almost immediately.

“I loved Brain Disruption. Bruce and Gail Montgomery fuse fun, effective principles of improv theater with extensive real-world experience helping teams amp up their ability to innovate. Lucid and entertaining, this book provides practical, approachable exercises grounded in up-to-the-minute brain research. For anyone who wishes to understand and practice innovation in a more disciplined and effective way, this book is an instantly usable and worthwhile manual.”

‒ Arthur Blume, Engineering Manager, Google


“In an entertaining and easy read, this book offers the basic tools to allow the readers to maximize their creative problem-solving skills in any organizational structure.  The authors provide a unique perspective to teach a practical approach to formulating solutions to problems within any institution or organization in both the public and private sector.”

‒ Lawrence J. Siegel, Dean and Professor, Ferkauf Graduate School of Psychology, and Associate Provost for Graduate Professional Education, Yeshiva University


If you own, lead or support an organization focused on creating innovative solutions, then THIS IS A MUST READ.  I have read more business books than I can count and this fantastic guide to disruptive thinking is high on my recommended read list.  My company, ISSAC Corp, is focused on innovation to solve incredibly complex problems—This process will greatly impact our future level of success.”

‒ Tim Jones, President & CEO, ISSAC Corp

“Brain Disruption practices what it preaches by taking an innovative approach to increasing innovation. With their 30 years of experience in acting and in business, Bruce and Gail Montgomery demonstrate how unleashing the power of improvisational acting can help people generate more ideas, teams work together more effectively, and companies compete better. Every company and every person who wants to be more creative, more innovative, and more successful will benefit from the tools and techniques in this book.”

‒ Daniel Park, Chief Campus Counsel, UC San Diego


“The Montgomery team put science and art together in a tidy package called Brain Disruption. It is fascinating to see how understanding the neuroscience behind the creative process will help all of us get better at the innovation process. This book will be useful to our Executive MBA students as they combine the disciplines of finance, accounting, marketing, and leadership to build the organizations of the future. This is a great book for anyone looking to find the hard solutions to organizational aggravations.”

‒ Kerry Plemmons, Professor of Practice, Daniels School of Business, University of Denver


“I can’t wait to start using Brain Disruption with my team. I see this approach as our next way of staying competitive in the marketplace and driving significant change in our business.”

‒ Josh Pinkert, CIO, Encana

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