ExperienceYes is an innovation company that uses the tools and techniques of BRAIN DISRUPTION to engage free flowing creativity.
When you practice shutting off what is known as the “Executive Judge” in the brain, the ability to ideate and problem solve without the hindrance of an “it can’t be done” mentality is easily accessed.
Studies have proven that “a single, promising, creative idea is strongly correlated (r2=.82) with the ability to quickly generate ideas.” (Kudrowitz, 2010)
Our methods have shown that programs using improv-based methodologies which disrupt the brain can increase the ability to generate ideas by up to 68%. That’s right, 68%!